Restaurant
Market and site analysis for restaurant expansion
Restaurant management use customer and operational intelligence to gain actionable insights into their business, customers and markets. They rely on predictive analytics technology developed by Pitney Bowes Software to select sites and markets for expansion.
Our flexible solutions power decision-making across the enterprise, integrating location into existing Business Intelligence applications or through web services deployments. These advanced modelling solutions represent over 40 years of market research for the nation’s leading retailers and restaurants, distilled into powerful yet easy to use software, rich data and consulting services that contribute to our clients’ success.
Powerful Tools For Strategic Decisions:
Determine optimal sites for restaurant locations
- Target the best markets for growth
- Identify, analyse and rank sites for expansion
- Optimise ROI on site location decisions
Analyse markets with custom modelling solutions
- Develop customer and competitive profiles
- Integrate customer data, demographics and competitive data
- Create detailed, site-specific sales forecasts
Maximise market share and per-unit performance
- Improve underperforming restaurants
- Decide which restaurants to close, which to renovate
- Determine if a concept translates from one market to another
- Assess the role of site characteristics on sales potential
- Assess transfer impacts (cannibalisation) and spacing strategies
Identify, target, and reach your best customers
- Create vivid demographic and lifestyle profiles
- Locate concentrations of productive customer segments
- Increase advertising and campaign response rates and sales