Realise Full CRM ROI
Maximise your CRM investment with data quality solutions from PB Software.
A customer relationship management (CRM) system is only as good as the data that goes into it. Bad or inconsistent data can drive up mailing costs and response times. To effectively manage customer data, communications and transaction history, your CRM strategy must include data quality assurances and workflows that automatically verify, validate and standardise customer information.
Data quality solutions from Pitney Bowes Software maximise the value of enterprise data and improve the ROI on data consumption. Products such as the Spectrum™ Technology Platform and transformational Spectrum Technology Platform modules facilitate access to more accurate data – across the enterprise and all lines of business – to save time and resources.
With the ability to update, link and consolidate valuable customer information into enterprise-wide business intelligence, from all customer touch points, the Spectrum Technology Platform supports a complete view of the customer, for more effective operations.
Customer Data Quality Solutions From PB Software Enable Users To:
- Enrich customer relationships with the dimension of location intelligence
- Drive analytics and business intelligence with confidence in your data quality
- Focus cross-marketing and cross-selling efforts on valued customers and prospects
- Enhance and improve existing procedures through customisable business processes
- Improve user adoption with an intuitive user interface
- Maximise the value of each customer exchange
- Deliver timely, relevant and personalised communications to customers
Learn more about the PB Software solutions for Data Quality & Enrichment, including the Spectrum Technology Platform, or contact us today to discuss your needs.
Reap the Benefits of Rich, More Accurate Customer Data
Capitalise on a more accurate view of your customers – and integrate that intelligence into your business operations. The Spectrum Technology Platform provides a powerful orchestration environment to manage customer information in real-time, from all customer touch points. With a modular design and efficient batch maintenance capabilities, the Spectrum Technology Platform offers unmatched flexibility to meet current needs and future requirements.
Learn more about the Spectrum Technology Platform.
Add Powerful Functionality With Flexible Spectrum Technology Platform Modules
The Spectrum Technology Platform combines leading-edge data quality functions in a single dataflow environment, with optional modules for enhanced data integration and transformation. Featuring sophisticated parsing, standardisation, data matching algorithms, geocoding, tax assignment and advanced address validation tools, these modules work together seamlessly with the Spectrum Technology Platform so you can unify account data, eliminate redundancies, link members of the same household, and expand your customer knowledge.
Learn more about transformation modules for the Spectrum Technology Platform.