Real Estate Decision Making
Make more profitable market site decisions with advanced retail modelling and predictive analytics
Get the information you need to make mission-critical business decisions: site selection, market optimisation, branch network planning, store closures and competitive landscape analyses. Whether you’re expanding a regional chain or optimising a network of 2,000 stores, you need market intelligence to make informed real estate decisions.
Pitney Bowes Software offers the industry’s most comprehensive suite of retail modelling and market evaluation solutions, from our powerful predictive analytics capabilities to the industry’s leading retail modelling software and data. We help organisations of all sizes capitalise on market opportunities with custom solutions and support to make sure it all works.
Proven Methodologies and Transparency
Our solutions provide the market understanding required for more profitable, fact-based decisions that justify substantial real estate investments. Our proven methodologies are supported by over 40 years of real-world successes, in-depth field experience and on-site consultations. This transparent process delivers more accurate results – for successful market expansions, site selection and network optimisation decisions.
Predictive Analytics Services From PB Software Include:
- Predictive Analytics Models to predict performance drivers at new locations
- Create Strategic Market Plans to maximise performance
- Use Site Selection Research to assess sales potential before you invest
- Sales Transfer Studies to gauge impact of new locations on your network
- Territory Optimisation Modelling for greater efficiencies
- Problem Store Analysis to understand and improve future store performance
- Store Budgeting to project fiscal year sales performance for individual units
- Multi-Channel Analysis to assess impact of Internet and catalog channels on sales and growth strategy
- Store Clustering Analysis to optimise store merchandising mix for each market
- Customer Profiling using your existing information or customer surveys
- Competitive Analysis of direct and indirect competition on sales
- Applied Research Report Packages, demographic/market reports bundled for value and convenience
Learn more about the PB Software solutions for real estate decision-making, including Predictive Analytics Services, WinSITE™ and MarketPulse™, or contact us today to discuss your needs.
Advanced Modelling and Strategic Consultation
When accuracy and precision matter most, our predictive analytics and total optimisation solutions provide specific answers to core strategic questions. Pitney Bowes Software’s Predictive Analytics Group is the gold standard for custom modelling and optimisation.
Analyse Leading Economic Indicators For Your Store Network
Now you can review up-to-date macroeconomic indicators for the retail sector, customised to your market concept. Created by the market analytics experts at Pitney Bowes Software, MarketPulse™ collects, formats and interprets the most relevant macroeconomic data for your business. With one indispensable report, you can track housing turnovers, income growth, household wealth, unemployment estimates and more – the trends and economic variables that affect your business the most.
Optimise Branch and ATM Distribution Networks
Decide whether to retain, relocate or consolidate existing branch locations. Analyse customer data and site characteristics that impact branch network performance. Determine the most efficient set of branch locations for maximum revenue and minimal operational costs. WinSITE™ is a market simulation model that helps you quickly analyse branch networks and enhance your decision-making process.
White Paper: First Mover Advantage in Branch Banking
Research indicates that first movers gain an initial advantage in their ability to mature the branch quicker in the early years, but the long-term sustainable advantage appears to go to the follower branches. In this study we summarise the findings of the research and focus on the implications to the banker.
Download the First Mover Advantage white paper now.