Improve Customer Communication
Leverage what you know about your customers
Want to cut costs throughout your organisation? Take a closer look at gaining the most value from your customer base.
Companies that truly understand their customers: who they are, their needs and preferences and how best to communicate with them are poised to reduce costs, gain long-term customer equity and drive competitive advantage.
Pitney Bowes Business Insight's solutions allow you to identify, differentiate, target and interact with your customers to optimise revenue, profitability and ultimately, customer satisfaction.
What are your customer communication challenges?
| Challenge | Solution |
|---|---|
| Identify | Automated Address Management |
|
With multiple records for Jane Doe, you're not sure where monthly billing statements need to be sent. |
Increase efficiencies, maximise postal savings and ensure more accurate, reliable mail delivery. |
| Differentiate | Customer Profiling |
|
Your company is launching a new marketing campaign and needs to first segment your customer base to receive your new product offering. |
Gain insight into customer needs, preferences and behaviors to drive strategic decisions. |
| Target | Document Composition |
|
Incorporating different marketing messages onto mailers based on customer segments has increased production time. |
Create effective and compelling customer communications, increase speed to market and maintain consistency throughout your organisation and customer delivery channels. |
| Interact | Web Self-Service & e-Billing |
|
Customers increasingly want to shape how they interact with your company to access account information anytime, anywhere. |
Offer customers the choice and convenience of online bill payment and account management based on their needs and preferred delivery channel. |
Create Engaging, Revenue-Generating Communications
With a customer base of over 2.4 million accounts, the San Francisco Public Utilities Commission (SFPUC) needed to reduce the number and length of billing inquiries to its call center. Part of their challenge was related to how information was presented on monthly customer statements.
Improve Customer Experience While Decreasing Costs
Established over 160 years ago, Thomas Cook AG, a global leader in leisure travel services, wanted to better serve its customers through enhanced mailings and service offers. They turned to Pitney Bowes Business Insight to cross sell other products and services in the mailings to increase their bottom line.
Read the Thomas Cook case study.
Efficient Document Archival and Retrieval Streamlines Operations
Endsleigh Insurance required a solution that could perform high-speed archive and retrieval of its business documents for compliance with FSA regulations, and to enable call centers and branch staff to handle customer inquiries. Access to exact replica documents would enable customer service representatives to better understand and interact with callers.