The Co-operators
Challenge
The Co-operators needed to provide its agents with location intelligence for their service market areas so they could better identify and target the best business and consumer sales opportunities.
Solution
Using TargetPro, PSYTE Advantage, Business Points and other market data from Pitney Bowes Software (formerly MapInfo), The Co-operators was able to help its agents to implement more efficient and effective marketing campaigns to increase sales and customer satisfaction.
Category: Insurance