The Birmingham News
Challenge
The Birmingham News needed a user-friendly location intelligence solution that would help it to profile, analyze and understand customers and markets based on demographic, lifestyle and consumption attributes.
Solution
The Advertising and Market Research department chose TargetPro®, PSYTE® Advantage, StreetPro®, MapMarker® Plus and MapInfo Business Points to provide its sales force with the location intelligence it needed to more effectively prospect new advertising customers and better meet the needs of existing customers. Internally, its Circulation department used insights from TargetPro and PSYTE to target its subscriber acquisition and retention campaigns.
Category: Media