Promoz Direct
Challenge
Promoz Direct was asked by its premier financial services customer, to identify the best merchant clusters (areas with a high number of retailers within close proximity to each other) and the most efficient route plan for its staff.
Solution
Promoz Direct used a combination of desktop software and data products from Pitney Bowes Software, including MapInfo Professional and AnySite Australia to geocode their merchant address information and analyse it geographically to effectively target merchant clusters and locations.
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