Mentor Graphics
Challenge
Mentor Graphics sought to find a way to improve the quality of its customer data and more efficiently utilize this information to better target leads. However, with a number of disparate databases in place, it was a challenge to reconcile duplicate records.
Solution
To facilitate a 360-degree view of the customer across the enterprise, Mentor Graphics needed a customer data solution that provided flexibility and control in determining how to link or merge duplicate customer records.
Category: Media