KeyBank
Challenge
The diversity of KeyBank’s branch locations created a challenge when developing a network-wide growth strategy that would fulfill each unique market need.
Solution
Implementing the WinSITE market simulation model, Pitney Bowes Software (formerly MapInfo) helped KeyBank accurately project the effect of any number of possible changes to a branch network.
This included:
- opening a new office
- closing or relocating an existing location
- renovating an existing facility
- or changing business hours.
Category: Financial