First Citizens Bank

Challenge

First Citizens Bank wanted to enhance its goal-setting methodology in order to optimize branch performance. To do so, the bank needed a predictive analytic tool that would allow it to examine the markets, drill down further into its branch segmentation efforts, and develop customized branch goals.

Solution

First Citizens Bank uses the Pitney Bowes Software (formerly MapInfo) Perform product in its goal-setting process to help the bank understand market and customer dynamics and to establish achievable goals for its individual branches.

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