Eagle Tribune
Challenge
In an increasingly dynamic and fragmented media marketplace, a century-old newspaper publisher sought new ways to reach, sell and retain subscribers and advertisers.
Solution
Pitney Bowes Software's (formerly MapInfo) suite of Location Intelligence products helped Eagle-Tribune Publishing Company to assess its core readership and discover new and potentially lucrative long-term prospects. The company continues to use Pitney Bowes Software software to help inform its key strategic decisions.
Category: Media