Colorado Farm Bureau
Challenge
Colorado Farm Bureau wanted to ensure it provided the highest quality service to both its agents and customers. In order to accomplish this, Colorado Farm Bureau needed to be able to quickly view locations of agents and their customers in order to analyze trends and relationships between geographic data, as well as identify areas of opportunity to write new business.
Solution
MapInfo® Professional®, StreetPro® and MapMarker® Plus provided Colorado Farm Bureau with a way to help its agents to quickly view their book of business using digital maps to plot the locations of their customers and to spot areas of opportunity. Colorado Farm Bureau was able to analyze factors such as how an agent’s willingness to travel greater distances affected the amount of business they were able to write, and to develop more effective agent contracts and compensation plans based on the geographic territory each agent serves.
Category: Insurance