Church Mutual Insurance
Challenge
Church Mutual needed a way to geographically plot the locations of houses of worship using street address information from public records in order to identify areas of market potential and to efficiently route their sales resources to capture the potential. Church Mutual also wanted to be able to improve service to existing customers by being able to respond more quickly in the face of natural disasters such as hurricanes and tornadoes.
Solution
Church Mutual uses MapInfo® Professional® and StreetPro® to geographically pinpoint any house of worship on public record so sales representatives know the exact location of these prospects and can more efficiently plan their activities, helping the insurer generate new clients and revenue. Church Mutual also uses its Pitney Bowes Software (formerly MapInfo) Location Intelligence solution to proactively mobilize its claims personnel in regions impacted, or likely to be impacted, by natural disasters.
Category: Insurance