MarketPulse for Predictive Analytics
MarketPulse™ is a market analysis tool that uses up to date macroeconomic indicators for the retail sector, customized to your market concept. Created by the market analytics experts at Pitney Bowes Business Insight, MarketPulse™ collects, formats and interprets the most relevant macroeconomic data for your business. With one indispensable report, you can track housing turnovers, income growth, household wealth, unemployment estimates and more – the trends and economic variables that affect your business the most. And if you need to justify costs with ROI, consider that MarketPulse™ can easily pay for itself with just one good financial decision.
Up to date perspective for store portfolio strategies
Designed for quick turn around, this comprehensive economic tool includes; detailed trade area and metropolitan reports, regional maps and summary tables at various geographical roll ups. Easy-to-read data outlines the financial health of your trade areas from the county, metropolitan area, to regional or national detail level. Executives can track the variables that are most predictive of changes in their markets using MarketPulse™ localized economic indicators and identify the stores most deeply impacted by economic trends. The report provides the information you need to make mission-critical business decisions: which stores to close, which openings to defer and which capital improvements to implement. MarketPulse™ is an invaluable source of information to diagnose the health of your store portfolio.
An Essential Tool for Local Market Decisions
- Prioritize store closings, capital improvements or openings
- Fine tune inventory control to reduce unnecessary overhead
- Access current economic data for better financial planning
- Improve operating efficiencies and budget allocations
Gain a New Perspective On Your Store Portfolio
- Use up to date economic indicators for risk assessment and performance measurement
- Integrate demographic and psychographic data into your market analysis
- Define, analyze and understand your trade areas for a competitive advantage
- Predict short and long term impacts of local trend data
Access Current Market Knowledge
- Choose your level of detail: trade area, county, metropolitan area, regional or national
- View data in clear, easy to read spread sheets and charts
- Subscribe for quarterly or annual updates
NOTICE: Because we offer many custom solutions, it is our policy not to post pricing on our website. Please contact our knowledgeable staff to select and price products that fit your organisation's budget, number of users, IT environment, data requirements, support and training needs. We apologise for any inconvenience.
Up-to-date market assessment
Created by the market analytics experts at Pitney Bowes Business Insight, MarketPulse™ collects, formats and interprets the most current economic data for your retail trade areas. With a series of indispensable reports, you can track housing turnovers, income growth, household wealth, unemployment estimates and more – the economic variables that have the greatest effect on store performance. Quarterly updates to our macroeconomic and demographic data ensure you’ll have the most current information on your markets and your business. Subscribe to MarketPulse™ to receive periodic updates of economic trends for your store network.
Accessible, easy-to-read data
MarketPulse™ market data is presented as easy-to-read charts, tabular data and a professionally-prepared market summary. Highly visual graphics compare the economic factors in your metropolitan markets to national trends. Data is reported at the trade area and market level and the Excel® based interface allows you to evaluate each trade area or county in detail.
Professional market summary
Designed for quick turn around, MarketPulse™ includes detailed trade area and metropolitan reports, regional maps, and summary tables at various geographic roll ups.
Demographic insights
MarketPulse™ helps you segment and target your best customers. By integrating household wealth and homeownership data into your market analyses, you can target the markets and neighborhoods with the highest potentials for your business and limit exposure in those trailing behind. MarketPulse™ gives you the ability to anticipate future potential and reap the greatest returns from your marketing efforts.
Return on investment
If you need to justify costs when buying analysis or planning solutions, consider that MarketPulse™ can easily pay for itself with just one good financial decision. Making the right choices in inventory control, capital improvements or store closings could mean significant savings for your business.