Market Insight
Pitney Bowes Market Insights addresses challenges such as:
Site selection, market composition and network optimisation
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Where are target households (HHs) in relationship to my sites?
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Which locations allow me to service the highest number of targeted HHs?
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Are there enough target HHs to consider this location?
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Is my network infrastructure correctly aligned with the placement of targeted HHs?
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Where are their gaps in my current network for additional locations?
Market sizing, coverage/gap analysis and growth strategy
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Which markets offer the best opportunities for expansion?
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Where are the opportunities for expansion, (actual vs. potential comparison)?
Sales projections and competitor analysis
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Based on the target HH concentration, how much revenue can I expect?
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What does the composition of my competitors trade/catchment areas reveal?
Customer and prospect analysis
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Which customers have the highest churn rate?
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Which customer groups display the most loyalty?
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Where and how can I find prospects similar to my best customers?
Customer acquisition and target marketing
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I need to grow my customer base externally - which customer groups should I target?
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Where are the greatest concentrations of my targeted households?
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Where should I target my prospects and through what media channel?
Product/Service mix, up-sell/cross-sell opportunities and merchandise planning
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What products/services have the greatest appeal to my most profitable customers?
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Where are the opportunities within my current customer base to sell additional products/services?
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Am I offering products/services that appeal to my target audience?
Advertising, media messages and campaigns
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What message do my targeted customers respond to, e.g. flexible options, low pricing, service?
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What messaging content is most attractive to my target customer?
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What messaging channels best reach various customer groups for the same product/service?