Predictive Analytics
Empower your organisation with insights derived from customer and market analytics
Pitney Bowes Software provides a range of analytics applications and services to enable our clients to better understand their customers, markets and communities. Using these insights, our clients are able to execute more effective marketing campaigns, deliver superior customer service, and ultimately maximise their sales potential.
Our solutions are data agnostic and are able to integrate with most data sources for easy analysis and interpretation.
Depending on the client and business problem, a variety of datasets, software and services may be utilised in our work. These may include:
Demographic, economic or prospect datasets:
- Consumer Segmentation Models, such as CAMEO Australia
- Population and Income Projections
- Household Expenditure Models, such as Consumer Spend Potential Australia
- Local Traffic Models
- Prospect Mailing Lists
- Business Listings
- Census of Population and Housing data
Software:
- AnySite® Australia, a powerful demographic analysis and business intelligence application
- Integrated mapping modules for business intelligence platforms, such as MicroStrategy, Business Objects and Cognos
- Custom web-based applications
Services:
- Bespoke models, such as sales forecasts and ‘what if’ analysis
- Site Selection and Store Network Optimisation
- Trade Area and Franchise Analysis
- Customised Training Programs