Consumer Spend Potential for Real Estate, Restaurant & Retail
Estimate market potential with more accuracy
A Competitive Advantage
Pitney Bowes Software’s Consumer Spend Potential (CSP) highlights Australian market and industry patterns enabling users to gain a competitive advantage by becoming more efficient in their overall decision making.
The CSP contains current year estimates of consumer household expenditure potentials, or buying patterns for 107 categories and sub-categories of consumption within specific areas and regions or for Australia wide analysis.
Visualise the Bottom Line of Potential Markets
CSP is an additional data pack that works exclusively within Anysite Australia. Used as a building block to extend the existing demographic information within AnySite Australia it enables users to calculate the amount of potential spend originating in any designated area as well as the corresponding characteristics of the people who make up that market.
The amount of potential spend available per person in any conceivable trade area within Australia is information that is important for a wide variety of organisations and enterprises, ranging from retailers to local governments, property owners, financial institutions and marketers.
So whether your interest is the spend differential between fresh meat, seafood and meals out, or the wallet share for home mortgages, Pitney Bowes Software’s CSP will give you the analytical fidelity needed to visualise the bottom line of your potential market.
The Consumer Spend Potential Assists Decision Makers To:
- Choose markets and evaluate retail sites based on the latest spending patterns
- Add expenditure data to customer databases for targeted marketing and analyses
In conjunction with 5 and 10 year population forecasts:
- Identify future expenditure trends to measure growth or decline in markets
- Predict spending growth to plan services, product and merchandise mixes
NOTICE: Because we offer many custom solutions, it is our policy not to post pricing on our website. Please contact our knowledgeable staff to select and price products that fit your organisation's budget, number of users, IT environment, data requirements, support and training needs. We apologise for any inconvenience.