Universal Name Module
Standardise and automate your data quality operation
Flexible Name Parsing Capabilities
Companies struggle to accurately recognise and track customer names and the information provided in various name fields. Names are rarely formatted using a consistent structure and, with joint ownership, legal entities, nicknames and typographical errors, it is difficult to apply data with absolute certainty. This matter is compounded with business records, where company names, contact names, titles and job functions add to the complexity, making it even more challenging to perform simple data quality tasks.
The Universal Name Module, part of our Spectrum™ Technology Platform, offers flexible name parsing capabilities to match, standardise, analyse or consolidate even complex records with confidence.
To standardise your data and gain a better understanding of your customers, contact us today.
NOTICE: Because we offer many custom solutions, it is our policy not to post pricing on our website. Please contact our knowledgeable staff to select and price products that fit your organisation's budget, number of users, IT environment, data requirements, support and training needs. We apologise for any inconvenience.
Sophisticated Parsing
Provides the flexibility to enhance in-house data files, as well as purchased mailing list files. The Universal Name Module quickly and easily parses information into a range of usable data fields.
Data Formatting
String data together to form a single field, or break up strings into usable components. The Universal Name Module provides the flexibility you need to build a clean record format for further processing.
Name Separation
Allows names to be separated into multiple elements, including title, first name, middle name, surname, suffix and business title.
International Knowledgebase
Compare records against referential data that includes millions of name variations across 204 cultures. The Universal Name Module also provides optional name libraries with extensive knowledge of Arabic and Asian names.
Name Variants
Locates naming variations which may have been entered into your database as a result of typographical errors, letter substitutions, alternate spellings and abbreviations. Additionally, the Universal Name Module considers different spellings based on country of origin – for example Michael, Mikhail, Mykolas.
Gender and Ethnicity
Provides gender and ethnicity information for targeted or customised marketing.
Custom Terms
Enables you to create your own list of custom terms to use as the basis for scan and extract operations.