Content Author for TransPromo & Transactional Communications
Increase marketing opportunities and reduce mailing costs with dynamic, personalised content in your billing and account statements.
Create and Manage Customer-Focused Messages
Customers read their bills and account statements, making these documents prime real estate for your most important messages and promotions. To keep pace with changing legal requirements and growing customer expectations, companies need to put their customer communications to good use. Now you can add personalised, eye-catching content to your transactional communications – to increase marketing opportunities while minimising mailing costs – with Content Author.
An optional module for your DOC1® environment, Content Author gives you the power to dynamically add or update key document content on a daily, weekly, or monthly basis – without having to retest your core application. Imagine being able to add transpromo messages to your statement easily or being able to manage and update terms and conditions in a controlled workflow environment, without impacting the underlying document design.
Increase Sales Opportunities With Dynamic Messaging:
- Create intelligent, eye-catching transpromotional messages
- Speed production-readiness with built-in workflow
- Gain user-friendly, web-based convenience
- Control message priority for optimum distribution cost
- Put content creation and formatting in the hands of “content” owners
A Self-Contained Message Creation System
Create one-to-one messages with colorful graphics in minutes, using data selection criteria from a variety of sources. Variables such as customer name and date of birth can be linked directly to fields in the main input file used by the DOC1 production system. You can also use this solution to create and embed general, non-targeted content in customer documents.
To add dynamic messaging to your communications, contact us today.
NOTICE: Because we offer many custom solutions, it is our policy not to post pricing on our website. Please contact our knowledgeable staff to select and price products that fit your organisation's budget, number of users, IT environment, data requirements, support and training needs. We apologise for any inconvenience.
Put Customer Messaging On the Fast Track
Create dynamic customer documents with Content Author from Pitney Bowes Software. It’s the fast, easy way to embed targeted messages in statements, with a built-in workflow that manages the messages through the approval and production process. And with message editing, review, and approval taking place in a standard web browser, you can distribute this powerful functionality without extensive IT support, time-consuming review cycles, and lengthy testing cycles – dramatically reducing the time required to rollout new customer messages.
Built-In Workflow Routing
Email-based review capabilities ensure that all business units can monitor and approve content as required. When you’re ready to publish, the new content can be ready to use with your DOC1 production environment within minutes.
Improve Efficiency With User-Friendly, Web-Based Convenience
Now users from a variety of business areas can quickly develop messages and manage overall messaging projects with greater efficiency — at anytime, from anywhere. Our highly user-friendly interface keeps you in control of messaging, white space use, workflow, timeframes, content, and priorities.
Create Highly Targeted, Transpromo Messages
Because customers open and read their bills and account statements, these documents provide prime real estate for your most important messages and promotions. Embed personalised, intelligent, eye-catching content to significantly increase marketing opportunities, while minimising mailing costs. Create one-to-one messages with colorful graphics in minutes, using data selection criteria gleaned from a variety of sources. Use this solution to also create and embed general, non-targeted content in customer documents.
Free Up Programmers With a Low-Risk, Hands-Off System
Messages are housed in a server-based library, so you can author and review messages remotely as well as share messages in your domain. Creating and storing message content separately helps maintain the integrity of your underlying document applications.
Set your programmers free from the front-end of the content development and draft review process with the ability to pre-set user profiles, security settings, workflow, and message formats (for acceptable dimensions, colors, fonts, and images).
Flexible Message Priority Settings
Rank message importance to help determine which of two messages to include when there’s room for only one. This helps minimise postage and paper usage, to include all mandatory/regulatory messages, without bumping the document up to a higher postal weight class.
Flexible Platform Support
Content Author runs under Windows® 2000, Windows Server™2003, and Windows XP operating systems. Content Author also makes use of SQL2005 for its message repository and reporting capabilities.