Hear how CIMB Bank implemented an end-to-end Pitney Bowes Software customer communication management system which helped the bank achieve greater customer satisfaction while improving operational efficiency, realizing production cost savings and increasing marketing value.
CIMB Bank is the consumer banking arm of CIMB Group, Malaysia’s second-largest financial services provider and one of Southeast Asia’s leading universal banking groups, offering a full range of banking products and services to over 5.3 million customers in Malaysia. Headquartered in Kuala Lumpur, the bank also operates in Singapore, Indonesia and Thailand.
CIMB Bank needed an end-to-end customer communication management solution for its retail banking business.
Its consolidated statement engine could only handle accounts hosted on its mainframe. It also lacked system robustness and was unable to support personalised 1:1 marketing communication. These deficiencies resulted in customers receiving multiple monthly statements and wastage of marketing hardcopy.
The bank turned to Pitney Bowes Software for an end-to-end customer communication management solution that integrates and consolidates data from a variety of source systems, consolidates statements, and enables 1:1 marketing.